Lionel Messi's partnership with Adidas began after a miscommunication with Nike in 2006. Despite being initially linked with Nike, a lack of response to Messi's father's request for more athletic gear led Messi to switch brands. Adidas capitalized on the opportunity, securing a lifetime deal in 2017, which significantly boosted its market value and presence.from LifeStyle - Latest Lifestyle News, Hot Trends, Celebrity Styles & Events https://ift.tt/vRmCfAs
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